Rabu, 26 Juni 2013

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News International changes name

Sun newspaperNews International, now News UK, publishes titles including the Sun

News International, the media company behind newspapers including the Times and the Sun, has changed its name to News UK.

The rebranding comes as part of a broader revamp of the company, owned by Rupert Murdoch, following the phone-hacking scandal.

The company has recently announced editorial changes at both the Times and the Sun.

It was forced to close its News of the World title in 2011.

Former News International chief executive Rebekah Brooks is among those facing charges over the hacking scandal.

The BBC's media correspondent, David Sillito, says the new name is an attempt at "brand decontamination" following months of negative headlines surrounding the News International brand.



Source: BBC News - Business http://www.bbc.co.uk/news/business-23058844#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa