Virgin Media customers will be able to access BT's sports channels
BT has struck a deal with Virgin Media to make its new sports channels available to the cable operator's subscribers.
The three-year agreement will see customers with Virgin's most expensive package getting access to BT's three sports channels for free.
Those on cheaper deals can pay extra to receive them.
The deal will mean Virgin can now supply sports from both BT and its rival BSkyB.
It is seen as a boost for BT, which will gain more viewers and be able to charge advertisers more.
The telecoms giant launched its UK sports channels in August, in a challenge to the two-decades-long sports-TV dominance of Sky.
Sky has already seen off ITV Digital, Setanta and ESPN, which all temporarily entered the pay-TV football market.
Source: BBC News - Business http://www.bbc.co.uk/news/business-23709325#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa
_Free_Online.gif)
