19 September 2013 Last updated at 18:03 ET
Google has begun rolling out a redesign of its homepage - the world's most visited web address.
The revamp features a flattened, reshaped logo and replaces the previous menu bar with a smaller range of links on the page's right-hand side.
The move comes in the same month that Yahoo's logo and Microsoft's Bing search tool have also been updated.
A Google spokeswoman said that similar changes would now be "slowly rolled out" across its products.
A blog post added that the firm intended to "streamline" users' experience of its services to prevent "distractions".
Not all users will be able to see the redesign yet.
Source: BBC News - Business http://www.bbc.co.uk/news/technology-24170053#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa
